Hey Girl! I'm Annie Minkler

Your to-go Makeup and Brow Artist in Northern California. 

When you feel polished and put together, it shows.
Confidence becomes the finishing touch.
My love for the beauty industry began early. At nineteen, I enrolled at Chico Beauty College. While I initially explored hair, I quickly realized my true passion lived in makeup and aesthetics. I was captivated by the way makeup could enhance someone’s natural features rather than transform them into someone else.
I immersed myself in advanced makeup training and began freelancing in West Hollywood, gaining hands-on experience in fast-paced, professional settings. Shortly after, I returned to Chico and joined The Powder Room, a luxury beauty boutique, where I trained under Cassandra Pierro in bridal artistry and precision brow shaping.
During this season, I served as the makeup artist for LuLus.com for over a year and contributed to catalog and video shoots for Build.com and other established Chico brands. These experiences refined both my artistry and my eye for detail.
After nearly three years, I stepped away to build a brand rooted in elevated beauty and personalized service.
Since then, I have become two-time certified in brow lamination through Lacquer Brow and Thuya NYC Professional Brow Line. I continue investing in advanced education each year to ensure my techniques remain modern, refined, and aligned with luxury bridal standards.
With over ten years of bridal artistry experience, my signature style is Naturally Enhanced Beauty. My brides want to look like themselves, just elevated. Polished. Glowing. Timeless.
There is something truly special about a wedding morning. The quiet excitement. The laughter between friends. The moment a bride looks in the mirror and sees the most radiant version of herself. It is an honor I never take lightly.

My purpose is Simple:  

To help every bride feel confident, radiant, and effortlessly beautiful during one of the most meaningful moments of her life. 

A walk down memory lane

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Graduated from Beauty School

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Worked at The Powder Room, learning how to do eyebrows and Bridal Makeup

'12

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2015

Moved to West Hollywood for a summer to be a freelance makeup artist and then came home in the fall

2016-2018

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decided to focus more on Makeup and aesthetics over hair

My first Wedding season as a solo Makeup Artist

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2015

'19

ne
xt

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crazy, weird year, but still managed to do 13 weddings

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Did at least 1 wedding every month of the year for a total of 23 weddings!

2020

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2022-2023

Got travel more and do weddings in San Diego, Santa Cruz, Mendocino, and Sanoma 

2024

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Moved into my Beauty Room Inside Platinum Salon, taking clients during the week and weddings on the weekend

Going on my 10th season as a Bridal Makeup Artist

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2021

'26

ne
xt

Let’s Make Your

Wedding Morning

Effortless 

Enhance your natural beauty with a look designed to last from your first look to your final dance.

Go To bridal booking form

Annie did an amazing job the day of my wedding! 

My bridesmaids and I were OBSESSED with our makeup. Annie listened to what I wanted and made me look glamorous! 

Annie was absolutely incredible to work with for my wedding.

My Mother, Maid of Honor, and my makeup lasted the entire night. She managed to achieve my perfect wedding look. Would highly recommend it.

Annie was my first choice for my bridal makeup because she does more natural glam!

She also listens to what you want or are used to with your makeup.

Annie did such an amazing job on my wedding makeup!

She was so patient and flexible when I had to reschedule my wedding twice. My makeup turned out exactly how I imagined, and I felt like such a princess on my wedding day! I highly recommend her services for anyone’s wedding.

My bridesmaids and I were OBSESSED with our makeup.

Annie listened to what I wanted and made me look glamourous! Great communicator as well. She is so sweet and you can tell she truly loves what she does.

I cannot recommend Annie enough! 

She did my makeup, as well as my bridesmaids’ and my mom’s, for my wedding day, and she absolutely nailed it. I felt like the best version of myself all day! My makeup was still perfect by the end of the night after all the tears and sweat (and not just any sweat, June in Chico sweat).

Professional, sociable and her makeup made me look flawless!